75 Resources for Writing Incredible Copy that Converts
Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.
Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers. Case in point: in Conversion Rate Expert’s redesign of the Crazy Egg website, copy had a big role in growing the site’s conversion rate by 363%.
This resource guide provides links that will give you a strong foundation for writing great web copy. In order to write effective web copy, it’s necessary to understand the principles of copywriting as a discipline. So, this guide includes resources that are not specific to online copywriting, but, nonetheless, will help you build a strong arsenal of copywriting skills you can take to the web.
E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting
1. Copywriting 101 by Copyblogger – This 10-lesson e-book will teach you the fundamentals of how to excel at direct-response copywriting, which is, as Copyblogger tell us, one of the most essential elements of effective online marketing.
2. Copyblogger’s Copywriting Library – Did you like Copyblogger’s Copywriting 101 e-book above? You can find more free material in the copywriting section of their Marketing Library. These e-books will show you how to use great copy in your content marketing, email marketing, landing pages, and more.
3. The Definitive Guide to Copywriting – This 30,000-plus-word guide from Quick Sprout teaches you how to optimize your copy to increase website conversions. It leads you from gathering the information necessary to write great copy all the way to understanding how copy and design complement each other on your webpage.